apple vs samsung case study analysis

Posted by on Dec 29, 2020 in Uncategorized

Businesss strategy includes customer targeting, product lines and positions, technical capabilities, strategic processes, and market access. 1. Firstly, the introduction is written. Competitive and market goals that define market share or market growth and penetration for the firm’s products or services. After having a clear idea of what is defined in the case, we deliver it to the reader. DEFINE THE BUSINESS. Apple v. Samsung patent trial recap: How it all turned out (FAQ) The tech companies battled in a San Jose, Calif., court over patents. Activities that can be avoided for Apple Vs Samsung. Once you understand the business segment that is to be analyzed, identify the capabilities required to participate in that industry, and those competitors that are able to effectively target the same business segments. 1. Either Samsung would be forced to stop selling the products that use the infringing elements or Samsung would have to license these patents from Apple. The business strategy definition provides the basis for its evaluation. Samsung accounted for 37% of smartphone sales and Apple 29% in May 2016. B. Then, a very careful reading should be done at second time reading of the case. 1. To analyze the structure of a company and its corporate strategy, Porter’s five forces model is used. Poltroon previously said the case would likely boil down to whether Jurors believed Samsung products look and feel almost identical to Apple’s phone and pad. Strategic Analysis Model Strategic Analysis includes the following: 1. Changes in social patterns and lifestyles. Igcse geography water pollution case study… While differences may be minor at time, they affect the decision of the customer to purchase the product or service. Such is the case of Samsung vs. Apple which is sprinkled with patents, trademarks or industrial designs case files and also with banning products on one or more markets. Synopsis. This value may create by increasing differentiation in existing product or decrease its price. The market-to-collection process is used to obtain customers and deliver products. After introduction, problem statement is defined. Following are the potential factors that will influence the company’s competition: Sustainable position in competitive advantage. Barriers to entry often include heavy investment in capital, equipment, and market development. They should also set the direction and standard for financial and market results against which actual performance can be measured. Identify the technologies required to implement the product-market strategy. 2. 4. Strategic Issues 5. And its effects on company, Effect of globalization on economic environment. (Apple, 2012) In contrast to Apple, Samsung website does not provide such information, however, it is possible to make a call, e-mail about the customers’ issues or just visit the store. The size and growth of segments determine their potential influence on product development and level of competition. STEP 7: VRIO Analysis of Apple Vs Samsung: Vrio analysis for Apple Vs Samsung case study identified the four main attributes which helps the organization to gain a competitive advantages. This case study here is looking at the competitive marketing strategies used by each of these names and what they need to step ahead from their rivalry position in future. Apple filed case in US District against Samsung for copying Apple’s Innovative technology, distinctive user interfaces and elegant and distinctive product and packaging design, in violation of apple’s valuable intellectual property rights. In this Apple case study, the aim is to identify the internal as well as the external factors that have an impact on obtaining achieving high performances by Apple.From the study, the conclusion is if the company wants to continue to succeed the same way then it must consider macro and micro environmental factors. Apple’s expert witness team used a conjoint analysis in order to assign a value to the product features in question—thereby attempting to assess the magnitude of Apples’ revenue loss as a result of the patent infringement. These address the business and its key success factors. This time, highlighting the important point and mark the necessary information provided in the case. The external assessment leads to an understanding of the opportunities and threats facing the firm. Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. All citations and writing are 100% original. SWOT analysis helps the business to identify its strengths and weaknesses, as well as understanding of opportunity that can be availed and the threat that the company is facing. This is especially important for suppliers, such as component suppliers for electronics or automobiles. After completing the analyses of the company, its opportunities and threats, it is important to generate a solution of the problem and the alternatives a company can apply in order to solve its problems. After ranking critical issues in order of importance, recommendations for action can be made. There may be multiple problems that can be faced by any organization. Today, competitive advantage is often related to the speed with which a firm can introduce the next generation of technologies into the market through new product and process developments. Competitor’s activities that can be seen as your weakness. Brainstorm and assumption the changes that should be made to organization. Although Samsung was ruled that they did not infringe Apple in some of the global cases, Germany was the country where Samsung was barred from selling Galaxy 10.1. Describe the product line and product positioning strategies for the market segment. Background: The following long-form post is based, in part, on the seminar sponsored by the New York Technology Council / UX Design Track titled: “Apple vs. Samsung: What the case means to software development and UX design”2 . Identification of communication strategies. Other political factors likely to change for Apple Vs Samsung. To overcome that challenge at trial, Samsung lawyers argued that many of Apple’s claims of innovation … We are seeking to improve the effectiveness of competitive strategies and the efficiency of their implementation. Apple vs Samsung: Competitive Dynamics . Today, the Internet is becoming a substitute for mail service and, eventually, telephone service. 3. The jury decided that the South Korean company should pay $1.05 billion to Apple. This process assesses issues that are both internal and external to the firm. All the major sectors of product management are studied. 3. Xerox provides 7-day, 24-hour repair service to their large system customers. Effects of change in business regulations. Business Strategies Analysis Competitive product-market strategies are critical to business success. Critical issues & Recommendations seek to identify the critical issues that the company needs to address. This study primarily targets the strategy of Apple and its upcoming products. Its software includes the OS X and iOS operating systems and the iTunes media browser ( Fisher , 3). Following factors will influence the buying power of customers: Competitive advantage of company’s product. Once specialized facilities are established, they are seldom shut down, but are often sold to another industry participant. Resources are also valuable if they provide customer satisfaction and increase customer value. Strategic Recommendations Understanding the Strategic Analysis Model By Dr. Sewkarran As shown in the following exhibits, strategic business analysis includes (1) industry analysis, (2) business strategy analysis, and (3) strategy evaluation and recommendations. Therefore, it is necessary to continually review the Apple Vs Samsung company’s activities and resources values. Strategy Description 3. In industries like computers, consumers are becoming more demanding for customized products and services. If there are few alternatives o supplier available, this will threat the company and it would have to purchase its raw material in supplier’s terms. This is done by applying the traditional SWOT analysis to the firm’s strategy, and then determining the critical issues that need to be addressed. Business strategy analysis begins with a description of the strategic goals and business strategy of the firm. 1. These forces are used to measure competition intensity and profitability of an industry and market. The session was held in New York on October 23, 2012. Because revenue of Samsung is $180 billion due to rapid yearly increasing revenues 10%-20% of year wise (Prezi, 2012). DESCRIBE THE INDUSTRY STRUCTURE. 2. Depending on their strategic focus, each firm must develop a set of skills (strategic weapons) that allow it to perform better than their competitors on each competitive dimension. The case in U.S. District Court, Northern District of California, is Apple Inc v. Samsung Electronics Co Ltd et al, 11-1846. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. External assessments are based on the key success factor that have been identified. Competing firms often use similar product-market strategies. following factors is describing the level of threat to new entrants: Barriers to entry that includes copy rights and patents. Utility patents protect the functional parts of a product. Once a customer relationship is established, it is important that appropriate customer service activities are established to maintain the relationship, and solve problems that might hurt the relationship. 3. The freshness of product lines and market positioning affect a firm’s ability to attract customers ahead of their competition. 4. These five forces includes three forces from horizontal competition and two forces from vertical competition. 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